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SPAR Elevating the Swiss Epic

By SPAR Swiss Epic, 08/17/22, 11:00PM HST


SPAR Switzerland takes the rider experience to new heights at the SPAR Swiss Epic

To match the ascent into the rarefied air of Graubünden’s massive mountains SPAR Switzerland is doing all they can to help riders Conquer the Alps during the 2022 SPAR Swiss Epic.

As any rider who has battled fatigue to complete a stage race knows, service stations are essential! At the SPAR Swiss Epic, the inclusion of one of the world’s largest retail groups as the title sponsor has translated directly to an elevated service station experience. This goes beyond the snacks too, though they are of course important…

SPAR have brought the fun to the service stations, with photo frames and deck chairs. While the top teams race through, simply collecting their pre-prepared bottles, the less competitive riders are stopping to soak up the atmosphere. After climbing to well over 2 000 metres above sea level any excuse to stop is a good one, particularly if it helps you regain your breath for the incredible singletracks back down to the valley floor far below.

It's not surprising then that teams are stopping for photos in the SPAR Swiss Epic photo frames. Though it should be said the deck chairs are more popular with the supporters, who now get to lounge in comfort while waiting for their favourite teams to pass by. On the service station tables SPAR has ensured a wide variety of whole-food treats to accompany the race’s sports nutrition fuel.

In the race villages SPAR is reducing plastic waste. Each competitor received a SPAR Swiss Epic branded coffee mug and beer mug. The riders can then use those when claiming their complimentary morning coffee and post-race beer, rather than resorting to the usual plastic lined disposable coffee cup or plastic beer glass.

Also, in the race villages SPAR have partnered with Wahoo and FulGaz to bring the experience of racing in Graubünden to more cyclists. Supporters can ride the Wahoo KickR Bike on the FulGaz 4k video representation of sections of the SPAR Swiss Epic route. All told, the plan is to encourage more people to get active, as Gary Alberts, Chief Operating Officer of SPAR Switzerland, explained. “SPAR Switzerland is proud to be a part of the prestigious Swiss Epic. Like SPAR, the Swiss Epic strives to bring families and friends together while promoting a fit and healthy lifestyle in our picturesque Swiss surroundings.”

You could find yourself racing to conquer the alps in 2023 too. Especially if you win the SCOTT Spark RC Team Issue AXS mountain bike SPAR is giving away. Head over to the SPAR Schweiz Facebook page to find out how you could win. Please note the competition terms and conditions, here.

General Registrations to the 2023 SPAR Swiss Epic Open on 7 September