The FNB Wines2Whales and Toyota South Africa Motors (TSAM) have signed a new sponsorship deal that sees Toyota become a Headline Sponsor of the event. Toyota is the Official Vehicle Partner, Mixed category sponsor, and Official Route Partner to the FNB Wines2Whales.
Cape Town, South Africa (26 September 2022) – Toyota, South Africa's leading vehicle brand, and the FNB Wines2Whales, affectionately referred to as "The Race with Gees", have announced a partnership for Toyota to become a Headline Sponsor of the FNB Wines2Whales until 2025. Under the agreement, Toyota's extensive involvement in the event sees Toyota becoming a Headline sponsor, which includes designations as Official Vehicle Partner, Mixed category Sponsor, and Route Partner to the FNB Wines2Whales. As Official Vehicle Partner to the FNB Wines2Whales, Toyota will be the vehicle brand of choice for the event's staff, crew, and stakeholders.
At the FNB Wines2Whales, the Mixed category is a popular race class in the Shiraz event for both experienced teams and those new to the sport. In sponsoring the Mixed category, Toyota gains naming rights for the category, now referred to as the Toyota Mixed category, complete with a green Ciovita category leader jersey for the fastest team.
The FNB Wines2Whales prides itself on being more about the journey than the destination; that journey takes place over three days on a route that takes in the most incredible trails, historical paths, and breathtaking scenery from Lourensford Wine Estate to Oak Valley Estate before finishing at Curro Hermanus. As the Official Route Partner of the event, Toyota takes the opportunity to widely promote its brand and vehicles to be as ready for adventure as the teams tackling the.
Johan Kriegler, Race Founder, enthused, "The air is filled with Serious Gees, as two of popular brands join forces. The Toyota and FNB W2W partnership will add fun and adventure to your rides as we share a quest for high quality products and services, innovation, bold moves and respect. It's a privilege to have Toyota vehicles and their reliability on board and on the trails."
Vice President of Marketing at TSAM Glenn Crompton added, "Our historical connection to cycling makes the FNB Wines2Whales event the ideal partnership for Toyota. As a lifestyle brand, the partnership fits as it reinforces our affinity for on-and off-road driving performance.
Toyota is proud to be associated with the FNB Wines2Whales."
The 2022 FNB Wines2Whales is set for 28 October - 6 November 2022 and will return to the original route from Lourensford Wine Estate to Oak Valley Estate before finishing at Curro Hermanus. However, the FNB Wines2Whales route team has been hard at work building, clearing, and innovating to ensure that a return to the original route is unlike anything teams have experienced prior.
Tag(s): FNB Wines2Whales